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Related:Thriller co-writer Rod Temperton dies, Michael Jackson in the aftermath of the incident, on his way to the hospital. Michael Jackson had a fire accident on 27 January 1984 when he was shooting a Pepsi commercial, with which the Jackson 5 signed a lucrative deal for 5 million dollars. The video was the last video filmed for Jackson's album of the same name. It was this video that helped "Thriller" become the biggest selling album of all time. As a child, Michael Jackson had worn his hair in an afro, making him look taller. But in 1984, his hair and scalp caught fire during the filming of a Pepsi commercial, causing the celebrity to have permanent hair loss. "This medication was initially prescribed to treat excruciating pain I suffered after recent reconstructive surgery on my scalp," he said in 1993. View our online Press Pack. [INFO]Is Michael Jackson the best selling artist of all time? Find many great new & used options and get the best deals for 1984 Press Photo Kenneth Gibson at Jesse Jackson campaign kickoff rally, Trenton at the best online prices at eBay! 35 Interesting Facts About Michael Jackson: Height, Weight, How he Died Michael Jackson is wheeled into Brotman Merorial Hospital after he was burned filming a soft drink commercial featuring fireworks, which set his jacket and hair on fire. In an accident so surreal it could happen only to him, Michael was dancing down a staircase at L.A.'s Shrine Auditorium on Jan. 27, 1984, when a smoke bomb ignited two feet from his pomaded . Brando appears on the never-been-released footage of the Pepsi accident, obtained by Us Weekly, rushing to Jackson's aid several seconds after the pyrotechnics were fired and engulfed the singer. He was actually under the pyrotechnics when they went off. Emmanuel Lewis' Family Took Michael In When He Was Recovering From His Pepsi Commercial Accident. "It wasn't a spider bite. He now records with Columbia-Epic. Michael Jackson, American Singer, Songwriter - PEOPLE.com "We have no information about this being a homicide investigation," she added. He was set ablaze by the fireworks, suffering second-degree burns to his scalp and losing some of his hair. No hard feelings, though: Jackson later signed another deal with Pepsi, this time for $10 million. See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. His album Thriller, gained huge acclaim by the end of 1982. Tom Sizemore, Saving Private Ryan Star, Dead At 61. While Jackson would go on to sell millions more albums and enchant fans around the world, many said that day set the stage for a lifetime of prescription drug abuse. Addiction to painkillers is not uncommon in show business, a fact that became abundantly clear when Jackson's musical contemporary and friendly rival Prince also passed away due to an overdose in 2016. Less than four months after his death, the hair is set to go on sale at a hotel near Heathrow Airport in London on Oct. 17, 2009. .