We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. Its been insane.. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. Truly Hard Seltzer Opens Its First Hard Seltzer Taproom, Truly LA For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference). To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/or learn more at @sonichardseltzer on Instagram. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. To be frank, it tastes exactly like Mango White Claw. Powered by WordPress VIP. Sonic Hard Seltzers: All Their Flavors Ranked! - Carmela POP "Expanding into more markets is a natural extension for us as we continue to grow the brand.". No content on this site may be reused in any fashion without written permission. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S.

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