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On top of the fine of $45 million, Dannon was ordered to remove "clinically" and "scientifically proven" from its labels, according to ABC. The UK advertising regulator ASA banned the campaign. We are strong advocates for our clients and have the resources necessary to take on powerful opponents and win. Times Syndication Service. It turns out the social networking site used the ploy to get users to give up extra dollars. But, as the Sugar Association uncovered, Splenda wasn't really "made from sugar," because it's actually a chemical compound heavily processed in a factory. The FTC ruled that the ads were deceptive and the. Access your favorite topics in a personalized feed while you're on the go. The claims were dubious, at best; the Federal Trade Commission ordered Kellogg to halt any and all advertising making reference to these effects. Companies that are genuinely dedicated to misleading consumers will go to dramatic lengths to cover up their deception. The modern world sometimes seems like it runs on marketing. The Federal Trade Commission ordered Kellogg to halt all advertising that claimed that the cereal improved a child's immunity with "25 percent Daily Value of Antioxidants and Nutrients Vitamins A, B, C and E," stating the the claims were "dubious.". Though L'Oreal escaped a fine at the time, each future violation of this agreement will cost the company up to $16,000. Lawsuit accuses New Balance of false walking shoe ads Millions of people lit up when Classmates.com sent them an email saying old friends were trying to contact them, promising to rekindle old friendships and flames if subscribers upgraded to a Gold membership.But with the upgrade, the expected reunions never came. In advertising, there's a big difference between pushing the truth and making false claims. In 2008, one miffed user filed a suit alleging the "deceptive" emails were false advertising. The supermarket had been caught selling beef contaminated with horse meat in some of its burgers and ready meals. Here at First We Feast, we love a good scandal, and in lieu of the recent Oreo outrage over the lack of double stuff in the brand's beloved "Double-Stuf" cookies, we thought it apt to compile a list of the most egregious cases of false advertising food has ever seen. The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry. In its defense, Kellogg said that the ad campaign ran four years previously and that it had since adjusted its claims about the cereal. Marketing of the product claimed that it helped ward off harmful bacteria and germs, preventing everyday ailments like the flu and common cold.There were no studies to support Airborne's effectiveness claims that met scientific standards so the Center for Science in the Public Interest (CSPI) got involved. selling beef contaminated with horse meat in some of its burgers and ready meals, children's attentiveness, memory and other cognitive functions, $5 per box, with a maximum of $15 per customer, $2 million fine from the Federal Trade Commission.
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