Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I want you all to download the iHeartRadio app. That is technically a long tail show. A very special episode discussing the difficulties of bullying with a 10 year old girl. Think about that for a second. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . By the way, put TheVerge.com on the home screen of your phone. The longer answer is, were in an odd economy. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. I dont predict what we might get. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. One hundred and twenty million a month? Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player I think its high attentiveness at scale with partners that weve been able to maintain so far. Ill answer it this way. Thats a super good question. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. I dont depend on it. I dont think this is wishful thinking. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development.

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